The Gospel Doesn’t Need Rebranding

If you have to airbrush Jesus to make Him marketable, you're not preaching the real Gospel.

Somewhere along the line, the Gospel got a makeover. Not the kind that brings transformation by the renewing of the mind (Romans 12:2) — no, I’m talking about the full marketing-package, algorithm-optimized, influencer-approved glow-up. These days, sin is just a “season of misalignment,” repentance is “realigning with purpose,” and the Cross? Well, let’s not bring that up — it makes people uncomfortable and doesn’t test well with suburban audiences.

Meanwhile, preachers are out here styling Jesus as your spiritual life coach, mindset mentor, or a vibe curator for your best life now. And I’m over here yelling, He didn’t come to boost your brand — He came to break your chains.

Let’s be blunt: the Gospel doesn’t need a rebrand. It needs to be reclaimed.

Because when you start editing Jesus to make Him more palatable, you’re no longer preaching Him. You’re preaching a knockoff. And a knockoff Jesus can’t save anybody — He can’t even survive your next identity crisis.

What’s Happening Right Now

We’re watching a quiet collapse happen in real time — not from persecution, but from pulpits.

It’s not that the world is rejecting the Bible. It’s that churches are editing it to stay popular. And the stats don’t lie:

• Only 37% of Christian pastors in America have a biblical worldview. That means nearly two-thirds are preaching with one hand on Scripture and the other wrapped around culture.
  (Source)

• Just 51% of evangelical pastors — the ones you’d expect to defend the Word — actually hold a biblical worldview. Half. HALF.
  (Source)

• Only 12% of youth and children’s pastors have a biblical worldview. Let that sink in. The people teaching the next generation about Jesus aren’t even aligned with Jesus on key doctrines.
  (Source)

• And culturally? Just 20% of Americans now believe the Bible is the literal Word of God — an all-time low.
  (Source)

This isn’t a drift. It’s a doctrinal landslide.

And you wonder why people are confused, biblically illiterate, and spiritually malnourished? It’s because what’s being served from many pulpits today is fast food theology — sugary, shallow, and spiritually bankrupt.

If you don’t preach the whole counsel of God, you're not feeding the sheep — you're fattening goats.

What the True Gospel Actually Says

Let’s clear the fog, shall we? The real Gospel isn’t vague, vibey, or optional. It’s not a suggestion. It’s a summons to repentance, surrender, and new life in Christ.

And here's what it actually says:

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Jesus is King — not your consultant.
He’s not here to give TED Talks on boundaries. He’s the Alpha and the Omega, and He’s not adjusting His throne to make us more comfortable.
→ “At the name of Jesus every knee will bow... and every tongue will confess that Jesus Christ is Lord.” (Philippians 2:10–11)

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You are not “enough.”
Culture says you’re perfect as you are. Scripture says you’re spiritually dead without Christ. Which message do you think actually saves you?
→ “All have sinned and fall short of the glory of God.” (Romans 3:23)
→ “You were dead in your transgressions… but God, being rich in mercy, made us alive with Christ.” (Ephesians 2:1–5)

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The Gospel calls for repentance, not rebranding.
Jesus didn’t say “realign your goals” — He said “Repent, for the kingdom of God is at hand.” (Matthew 4:17)
The Gospel isn’t about helping you live your truth — it’s about dying to self and living His.

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The Cross is not optional.
If your gospel doesn’t have a blood-stained Cross, an empty tomb, and a King who calls you to pick up your cross, then you’re not preaching the Gospel — you’re marketing a self-help brand.
→ “Without the shedding of blood, there is no forgiveness.” (Hebrews 9:22)
→ “If anyone wants to come after Me, he must deny himself, take up his cross daily, and follow Me.” (Luke 9:23)

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Jesus didn’t come to improve your life — He came to save your soul.
Let’s stop selling people a polished, powerless gospel that offers good vibes but no victory.